Brand concept
In Japanese culture, the idea of beauty is two-fold: the brilliant glamour borne of the richness of the four seasons, which is derived from philosophy and thought; and "simple beauty", a refined expression that is free from excess.
A world with these traditional ideas of beauty has been a thousand years in the making, but at the same time is an unconscious part of Japanese daily life.
We have launched Ginza Wakanoin order to convey our pride in traditional Japanese beauty to the world.
Ginza Wakanois an art brand through which people from all over the world can enjoy Japanese beauty.
Ginza Wakanotakes the concepts of "East" and "West", brings them harmoniously into everyday concepts, and presents them in the form art work and art products for everyone to enjoy.